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In this witty and contrarian audiobook, Auden Schendler, a sustainable-business foot soldier with 15 year's worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his? And how do you convince a chain-smoking karate expert mechanic to put biodiesel in his vehicles?
Scientists tell us we have to cut CO2 emissions 80 percent by mid-century. That's going to take more than a recycling program. We'll only solve our problems if we're realistic about the challenge of climate change.
In this eye-opening, inspiring audiobook, Schendler illuminates the path. This recording features a new introduction wriiten and read by the author. In addition, a new Afterword based on an article written by the author for Orion Magazine has been added to this recording.
"A lot of people talk about climate change, but Auden Schendler combats it every day. He also makes the issue fun to read about. This is an amusing, anecdotal, as well as highly informative account of what can be done to help the environment in ways large and small." (Walter Isaacson, CEO of the Aspen Institute and author of Einstein: His Life and Universe)
Customer ReviewsMost Helpful
By Martin on 07-10-09
Green's Dirty Little Secrets
Auden Schendler is what I would call a "truth-teller" and he's an important person to read if you are involved in the green movement. He eschews rhetoric for reality and keeps the book totally focused on the mundane and painfully real stories of greening companies. The book reflects a lifetime of environmental committment and dozens of traps to watch out for along the way. He's been there and done it. Sometimes he has done it wrong, but he always learns from his mistakes and better yet, tells us about them. He doesn't kowtow to the Sacred Cows of the Sierra Club or LEED, which is also refreshing to see.
I was surprised by his extremely spiritual message in the book's afterword, which comes out of left field, but actually places his real world stories on a plane much higher than ROI, NOI or any other biz school acronym we use to rationalize the adoption of green strategies.
7 of 7 people found this review helpful
By Andrew on 08-05-09
Green done tough
Auden definitely has the authority to write this book, as he has got his hands dirty, working with the people around him, making it happen. Well written and worth while reading if you want to know what is being done and what you can do to help.
2 of 2 people found this review helpful