Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world - and how disrupting it leads us to create and innovate.
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: It is a new way of seeing.
In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! With clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world.
With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: It is a call to action, enlisting listeners in their own journey of self-discovery.
"Beau Lotto engages us with a host of philosophical ideas and brain-changing experiences to explore why we see what we see and how we create. Deviate is beautifully written - giving us a truly novel, playful, and sophisticated window into the nature of human perception and innovation." (Helen Fisher, senior research fellow at the Kinsey Institute and author of Why We Love: The Nature and Chemistry of Romantic Love)
"In a brilliant and skillful way, Beau Lotto pulls the rug from under our naive view of reality - bit by bit. In reading this book, we discover how our conventional way of seeing, of perceiving reality, is incomplete and illusory. He begins to dismantle this illusion by showing us why we see the world the way we do, and in doing so he opens the curtain to a new beginning, a new beginning of seeing past our individual interpretation of reality, to recognize that others may surely have a different interpretation. In daring us to deviate Lotto encourages us to discover that compassion has a root that can be revealed through scientific insights." (Peter Baumann, founder of Tangerine Dream)
"Deviate by Beau Lotto promises to be a groundbreaking book that will be as entertaining as it is provocative. As human beings, we don't live in the world directly: we perceive and conceive it through many filters. What we do perceive is refracted through our own interests, dispositions, and cultures, and by the context in which we experience it. Deviate analyses and illustrates these processes with the precision and vitality that is the hallmark of Beau Lotto's work as a scientist and as a presenter. Among the libraries of quick fixes and formulaic programs, the need is growing too for well-grounded insights and tested strategies that reach to the roots of human understanding. Deviate is uniquely placed to meet this need. Given Beau Lotto's unique expertise and popularity, it will have a wide and enthusiastic audience." (Sir Kenneth Robinson, former director of the Arts in Schools Project and author of The Element: How Finding Your Passion Changes Everything)
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- Thomas Roy Mattingly