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The best book I've found so far at explaining the theory of Data . If you are looking to get into data and don't want to just start plugging away with Python or R then this is a great starter book that will teach you the lingo and the concepts that surround data analytics.
Data Science for Business is an ideal book for introducing someone to Data Science. The authors have tried to break down their knowledge into simple explanations. I am skeptical of non-technical Data Science books, but this one works well
The kind of information that can make a difference in your decision making. Good style of writing and voice. I enjoyed it.
I've been listening to my book on Audible and have to pause at times to take notes, then replay it to make sure I absorb the information again. It's just that good.