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Publisher's Summary

You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie.
In a word, you “click.”
From the best-selling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in.
From two co-workers who fall head over heels for each other while out to dinner and are married a month later (and 15 years later remain just as in love), to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals—and companies—strive to achieve. After all, when you’re in the “zone,” you’re happier and more productive. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical connection be consciously encouraged? Is there a way to create such peak experiences, whether on a date or in your job?
According to Ori and Rom Brafman, there is.
In a powerful, story-driven narrative that weaves together cutting-edge research in psychology and sociology, the Brafmans explore what it means to “click”: the common factors present when our brain and senses are fully engaged. They identify five “accelerators” that increase the likelihood of these kinds of magic connections in our work and relationships.
From actors vying for a role on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behavior, and emotions.
A fascinating journey into how we engage with the world around us, Click will transform our thinking about those moments when we are in the zone and everything seems to fall into place.
©2010 Ori Brafman & Rom Brafman (P)2010 Random House
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Customer Reviews

Most Helpful
5 out of 5 stars
By Roy on 06-20-10

Interpersonal Connections

Brafman and Brafman have provided a quick introduction into interpersonal behavior which most will find very informative and thought provoking. Essentially they approach the question of what makes two people "click" when they meet and what doesn't. Their little book is rooted in research and every page just sings with insight.

The Brafmans provide two introductory chapters and then delve into the "accelerators" which can be used to increase our chances of clicking with others, namely: proximity, similarity, place, and so forth.

The strength of this little book is in its detailed illustrations and simplified explanations for behavior. Those who are well versed in the literature will appreciate its outcome. Novices in the field, will find all sorts of things that will help in daily life.

This book is well written, neatly organized, and well read. It is well worth the time of anyone who wants to do a better job of interacting with others on every level.

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6 of 6 people found this review helpful

4 out of 5 stars
By John on 08-21-10

Well Worth Reading

This is a really interesting book with some new insights about why particular people make a fast connection and often achieve great things. It's potentially useful, but definitely interesting reading.

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3 of 3 people found this review helpful

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