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Publisher's Summary

Paul Shapiro gives you a front-row seat for the wild story of the race to create and commercialize cleaner, safer, sustainable meat - real meat - without the animals. From the entrepreneurial visionaries to the scientists' workshops to the big business boardrooms - Shapiro details that quest for clean meat and other animal products and examines the debate raging around it.
Since the dawn of Homo sapiens some quarter million years ago, animals have satiated our species' desire for meat. But with a growing global population and demand for meat, eggs, dairy, leather, and more, raising such massive numbers of farm animals is woefully inefficient and takes an enormous toll on the planet, public health and certainly the animals themselves.
But what if we could have our meat and eat it, too? The next great scientific revolution is underway - discovering new ways to create enough food for the world's ever-growing, ever-hungry population.
©2018 Paul Shapiro (P)2018 Simon & Schuster
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Customer Reviews

Most Helpful
5 out of 5 stars
By Anonymous User on 04-10-18

Ingenious, terrific and prophetic book

Truly loved this book! It's so hart-warming to hear that there already are many start-up's distrupting agricultural business. As a devoted vegeterian and animal lover I simply cannot wait to see all these products hiting the market soon. Animal-free meat, dairy and leather is the only future for human kind and our planet!! The quicker people understand it the better off they'll be along with all the animals that suffer in the proccess.

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1 of 1 people found this review helpful

5 out of 5 stars
By Amazon Customer on 03-28-18

Excellent Narrator, Excellent Content

An awesome look into the future of food and what clean meat can do for everyone on the planet. The author does a great job taking a neutral look at the industry even though he has a background in animal advocacy. Highly recommend this read, works great on 1.5x!

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1 of 1 people found this review helpful

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