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Publisher's Summary

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals.
We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run. The deadliest creature is the mosquito, not the lion. It is the quality of a network that is important for survival, not the size, and all networks - the human brain, Facebook, Google, even the internet itself - eventually reach a breakpoint and collapse. That's the bad news. The good news is that reaching a breakpoint can be a step forward, allowing a network to substitute quality for quantity.
In Breakpoint, brain scientist and entrepreneur Jeff Stibel takes listeners to the intersection of the brain, biology, and technology. He shows how exceptional companies are using their understanding of the Internet's brain-like powers to create a competitive advantage by building more effective websites, utilizing cloud computing, engaging social media, monetizing effectively, and leveraging a collective consciousness. Indeed, the result of these technologies is a more tightly connected world with capabilities far beyond the sum of our individual minds. Breakpoint offers a fresh and exciting perspective about the future of technology and its effects on all of us.
©2013 Jeff Stibel (P)2013 Audible Inc.
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Customer Reviews

Most Helpful
1 out of 5 stars
By Customer on 12-07-14

Meh

Let me save you some time and a credit. Looking at the human brain, an ant colony, and the Internet, this boils down to a string of unsurprising factoids, sophomoric comparisons, and vague conclusions. Neurons in the brain & ants in a colony usually grow in number beyond some "breakpoint," after which they settle back down to some lesser size, and the effect of that settling results in greater "wisdom" for the brain & the colony. Apparently the Web will undergo the same settling at some point.

In case the subtitle piqued your interest, be aware that it's sensational purchase-bait that isn't supported by the content.

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5 of 7 people found this review helpful

5 out of 5 stars
By Robert Swanson on 06-06-18

Much more than expected.

I’ve done my own brain studies, but Jeff fills in all the gaps and takes me places I hadn’t thought of. Quite surprising. He is right on making the connection between intelligence and systems. This is what society must apply in a practical sense to take us through the breakpoint.

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