• by Malcolm Gladwell
  • Narrated by Malcolm Gladwell
  • 7 hrs and 43 mins
  • Unabridged Audiobook

Publisher's Summary

In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing", filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.


What the Critics Say

2005 Quill Award Nominee
"Entertaining and illuminating." (Publishers Weekly)
"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read." (Booklist)


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Customer Reviews

Most Helpful

Buy it now! Or not.. Trust your instincts.

I was first introduced to Malcolm Gladwell a few weeks ago on a podcast for the WNYC program Radiolab. The episode is called "Choice" and if you are new to Gladwell, i would suggest you start there. You'll be hooked.

The negative reviews i've read seem to have felt misled. As if Gladwell were expected to present some unifying theory of intuition. Yet, n a way, he actually does, just not scientifically. What he does present are thought provoking anecdotes about the under appreciated importance of our instinct.. The patches on the quilt missing the thread of your perception. There is lots left to be learned from the experience of others, and luckily there's authors such as Gladwell who will find them.
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- Jeremy

Be careful with logical leaps

I enjoyed the objective experimental analysis results. The leaps into public policy, biased political inferences, and obsessive defense of an obscure music artist whom "regular" people don't realize is actually a great artist turned me off. I'm obviously in the minority based on the current rating of this book. I expect liberal leaning people to generally love the book and conversely right leaning people to rate it lower. Back to what I like. Good social/psychological science backed up by experimentation. I especially liked the proposal that quantity of data does not correlate with better decision making and, in fact, can confuse the decision maker. Overall I recommend the read but I'd like to get a book like this and not be able to tell the political leanings of the author.
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- Reney

Book Details

  • Release Date: 04-05-2005
  • Publisher: Hachette Audio