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Starting with the early years of Mike Lazaridis' invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO, Jim Balsillie, together have been the driving force behind the RIM story.
With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the "CrackBerry" and the various patent suits RIM has had to fight off - including the five-year court battle that resulted in the largest technology patent settlement in US history.
As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they've been, to try and predict where they're going.
Customer ReviewsMost Helpful
By Glenn on 10-08-12
Avoid this audio
There was an interesting chapter on RIM’s history and another on the lawsuits but that was it. The rest of the book seemed to be filler with unsubstantiated facts. It went into way too much detail about things that would have been edited out of most magazine articles.
1 of 1 people found this review helpful