Big Data in Practice

  • by Bernard Marr
  • Narrated by Piers Hampton
  • 7 hrs and 25 mins
  • Unabridged Audiobook

Publisher's Summary

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.
Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more.
For each company profiled, learn what data was used, what problem it solved, and the processes put it place to make it practical as well as the technical details, challenges, and lessons learned from each unique scenario.


Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers
Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more
Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking

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Customer Reviews

Most Helpful

The narration is horrible

The main British accent changes into Southern and other accents as the voice narrator takes too much attention away from this very informative book. Had they picked a real professional narrator, I'd have ranked it higher
Read full review

- Xena

Book Details

  • Release Date: 08-15-2017
  • Publisher: Audible Studios