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Publisher's Summary

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.
Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more.
For each company profiled, learn what data was used, what problem it solved, and the processes put it place to make it practical as well as the technical details, challenges, and lessons learned from each unique scenario.


Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers
Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more
Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking

©2016 Bernard Marr (P)2017 Audible, Inc.
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Customer Reviews

Most Helpful

By Scott W. Peabody on 01-08-18

Good book for managers

Bernard Marr is very knowledgeable and has a solid background in the subject. This is a good book for managers who want to learn more about why they should use big data. It is not useful for the aspiring data scientist who wants to learn more tactical level practices.

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By Anonymous User on 12-15-17

basic overviews not details

gives a lot of examples, yet very little hard details that you could run with in real life.

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Customer Reviews

Most Helpful

By Adnan Shroufi on 10-31-17

Lacking in detail, very general.

More of a collection of general points than a serious book to be read and studied.

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2 of 2 people found this review helpful


By AGNIESZKA on 09-07-17

The most dissapointing read ever!

If anyone benefited from spending time with this production it would have to be total beginner who has no clue about what Big Data means. Even then there is probably number of better positions explaining subject and saving a reader from cliches. In fact I call it a book of cliche! Never seen so many in one place; author also likes word "huge" and use it everywhere replacing need for quantifiable data. Surely, specific details are not what the writer is bothered with here. Huge for all and we done ;). BTW. Facebook came up with some of most powerful/known Big Data platforms and arguably is the biggest R&D player in the area; not mere user. I expected that the author of the book would know/mention that. Summing up, book seems like written by marketing people for marketing audience; little substance and a lot of big meaningless words.

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2 of 2 people found this review helpful

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