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Publisher's Summary

Dr. John Bargh, the world's leading expert on the unconscious mind, presents a groundbreaking book, 20 years in the making, that gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.
For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
Telling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes the listener into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better.
Destined to be a best seller, Before You Know It is an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.
©2017 John Bargh (P)2017 Simon & Schuster, Inc.
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Customer Reviews

Most Helpful

By Max on 10-25-17

Love books that go quick. Well put!

Great storyline with in-depth discussions on how we tick. Definitely great material to read or listen.

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2 of 2 people found this review helpful


By Avid Reader in Illinois on 11-20-17

pretty decent book with global warming scaring

I think he's got some pretty good research but I am tired of the liberal agenda continually being put into books it's almost as if these guys are writing these books to get their political agenda across will tell you interesting Neuroscience if you listen to our political agenda rants. at least he was honest about it up front so I could prepare my filtration system against propaganda

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1 of 1 people found this review helpful

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