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For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
Telling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes the listener into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better.
Destined to be a best seller, Before You Know It is an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.
Customer ReviewsMost Helpful
By PMonaco on 12-03-17
An important, life changing book.
Do we truly understand why we do the things we do? If you aren't sure, then you should listen to or read this book. Dr. Bargh shows through a systematic exploration of many years of scientific discoveries in his lab as well as the in the psychological and neurological sciences that much of our actions are influenced by factors beyond our awareness. He presents a clear picture of how we can become more effective by understanding how these unconscious mechanisms work. For example he shows how unconscious behavior can lead to deadly consequences in law enforcement, and how simple thought procedures can result in fewer violent encounters. It can be a scary thought (as evident by the negative reviews) that much of our behavior is beyond our conscious control. But, if you are willing to go where the scientific evidence takes you, this book can be an excellent guide to improving both the understanding and quality of your life.
4 of 4 people found this review helpful