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The world's leading expert on the unconscious mind reveals the hidden mental processes that secretly govern every aspect of our behaviour.
For more than three decades, Dr John Bargh has been conducting revolutionary research into the unconscious mind - not Freud's dark, malevolent unconscious but the new unconscious, a helpful and powerful part of the mind that we can access and understand through experimental science. Now, Dr Bargh presents an engaging and enlightening tour of the influential psychological forces that are at work as we go about our daily lives - checking a dating app, holding a cup of hot coffee, or getting a flu shot.
Dr Bargh takes you into his labs at New York University and Yale where his ingenious experiments have shown how the unconscious guides our behaviour, goals and motivations in areas like race relations, parenting, business, consumer behaviour and addiction. He reveals the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter and sleep better.
Before You Know It will profoundly change the way you understand yourself by introducing you to a fascinating world only recently discovered, the world that exists below the surface of your awareness and yet is the key to unlocking new ways of thinking, feeling and behaving.
Customer ReviewsMost Helpful
By Paula09 on 02-03-18
Loved this book. I know about the replication issues, but I found the book useful and very informative, and have already started discussing it with professionals in the field. It isn’t all about his own work; I particularly enjoyed the historical background and the range of other people’s studies referenced, and the way he integrated all of these into a coherent story. I look forward to trying some of his ideas in practice. I didn’t enjoy the narration quite as much, possibly because the voice sounded too young/lacked gravitas.
2 of 2 people found this review helpful
By GenerousRay on 01-16-18
If you like lists, read this.
What a shame. The subject matter is interesting but the writing guide and delivery is so hard to follow. So many lists of examples spoil the flow and by the time we arrive at the point, it was tough to remember how we got there.
Then there is the caveat issue. He makes a point and feels obliged to say the opposite "or not" as if we our intellectual capabilities are diminished to that of a simpleton.
I imagine the target audience for this book are intelligent people interested in the mind, yet it appears the author has no concept of the internal monologue of his audience. I struggled to listen to 3 hours. Will not finish the rest. Disappointed
4 of 5 people found this review helpful