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The research from this book was done only on those Millennials born from 1980-1991. Being that it was published in 2011 that makes the age of those researched between 19 - 30 at that time. Or in their 2016 age 24 - 35 now. I was born in 1979 and have been managing people in retail and sales environments since I turned 19 in 1998. According to the authors definition I've always been managing Millennials if any of my employees were younger than me. I can say with first hand experience that the work force didn't shift in 1998 or even 2005. The shift in employee behavior didn't show up in my work force until closer to 2010. In almost 20 years of managing Millennials I disagree with the research conclusions that they value marriage, that they have high respect for older generations, and that they are hard workers. Personally I think the time frame for the definition of Millennials should be more along the lines of those born from 1984 - 1999. I think research done on that group in 2016 would bear different results and conclusions.
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crucial info and insight for understanding the millennial generation. highly recommended for pastors and church staff. Parents too! especially!