The Generosity Factor

  • by Ken Blanchard, S.Truett Cathy
  • Narrated by Fred Stella
  • 2 hrs and 25 mins
  • Unabridged Audiobook

Publisher's Summary

In the tradition of the best-selling book The One Minute Manager, authors Ken Blanchard and S. Truett Cathy, entrepreneur and founder of Chic-fil-A restaurants, present The Generosity Factor—a parable that demonstrates the virtues of generosity. It’s the story of a meeting between the Broker—a young man on his way up the corporate ladder who has the illusion of success, yet deep inside feels insignificant—and the Executive—the CEO of a very large and successful company who claims the greatest joy in his life is his ability to give to others.
Thinking he might get a competitive edge by meeting with the Executive, the Broker’s worldview is turned upside down as he talks to the Executive and hears the principles that form his life. He calls it the Generosity Factor—a way to give time, talent, treasure, and touch to those in need.
Providing a unique twist on what it means to thrive in business, at home, and in life, this story will forever change your definition of success.


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Customer Reviews

Most Helpful


I enjoyed hearing the stories of all the characters and how their lives played out. I liked how the Broker and Executive met and spent some time together. I feel maybe the Broker could of been more mean in order to show a total transformation at the end. To see a completely changed heart. Nonetheless, the point of the story still got across to the audience at least in my opinion. I would share this book to one of my close friends because we believe in God and the book explains how all is God's amen. I give it all stars because the author had the idea to write a story on generosity and he succeeded.
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- Mariah

A lesson...

(Actually more than one ;-) Regardless of your relationship with Christ this book is a reminder of where we stand in the world and how we can make it better. It's even more relevant since it's a loose translation of a real-life executive...enjoy and share!!!
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- Kyrie Eleison

Book Details

  • Release Date: 02-02-2010
  • Publisher: Zondervan