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Publisher's Summary

Move over boomers, Xers, and millennials; there's a new generation - making up more than 25 percent of the US population - that represents a seismic cultural shift. Born approximately between 1993 and 2012, generation Z is the first truly post-Christian generation, and they are poised to challenge every church to rethink its role in light of a rapidly changing culture.
From the award-winning author of The Rise of the Nones comes this enlightening introduction to the youngest generation. James Emery White explains who this generation is, how it came to be, and the impact it is likely to have on the nation and the faith. Then he reintroduces us to the ancient countercultural model of the early church, arguing that this is the model Christian leaders must adopt and adapt if we are to reach members of generation Z with the Gospel. He helps listeners rethink evangelistic and apologetic methods, cultivate a culture of invitation, and communicate with this connected generation where they are. Pastors, ministry leaders, youth workers, and parents will find this an essential and hopeful resource.
©2017 James Emery White (P)2017 Tantor
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Customer Reviews

Most Helpful
5 out of 5 stars
By Jon on 08-25-17

Great for Christians in leadership

Facebook is extremely helpful for understanding the culture of the current generation is growing up in. This is a must-read for any Christian in a leadership position of any capacity. Very telling and very well written. The voice narration wasn't great at the start but it gets better as the book goes on.

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3 of 3 people found this review helpful

5 out of 5 stars
By S. J. Neumeyer on 07-13-18

Insightful book

Great book. It was an encouraging and challenging book that was well written and audio is well read.

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Customer Reviews

Most Helpful
3 out of 5 stars
By Interested Individual on 08-14-17

far too brief

He's just getting started... then prints a few sermons and is done... but what is there, is very interesting.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Duane Suffolk on 07-28-17

Key information for today's evangelist

Some of the most relevant information I have found for engaging the modern west mindset.

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