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Another Bernadette Jiwa classic! (If you're a fan of Seth Godin and Simon Sinek, you'll love Bernadette Jiwa.)
If you want to understand peoples worldviews, wants, and needs, in order to create solutions to problems then this book will show you how to get started.
'Hunch' sets you tasks to complete in order to get into the right mindset, and as with all Jiwa books...plenty of interesting case studies to illustrate how others have successfully done it.
You won't find pages upon pages of scientific essays about why certain marketing techniques work, Jiwa just gets straight to the point with quality content that is a joy to read/listen to.
If this is your first purchase by Jiwa, I would recommend picking up 1 or 2 of her other books because you'll want more.