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Publisher's Summary

In the post-Christian context, public life has become markedly more secular and private life infinitely more diverse. Yet many Christians still rely on cookie-cutter approaches to evangelism and apologetics. Most of these methods assume that people are open to, interested in, and needy for spiritual insight when increasingly most people are not. The urgent need, then, is the capacity to persuade - to make a convincing case for the Gospel to people who are not interested in it.
In his magnum opus, Os Guinness offers a comprehensive presentation of the art and power of creative persuasion. Christians have often relied on proclaiming and preaching, protesting and picketing, but are strikingly weak in persuasion - the ability to talk to people who are closed to what is being said. Actual persuasion requires more than a one-size-fits-all approach. Guinness notes, "Jesus never spoke to two people the same way, and neither should we."
Following the tradition of Erasmus, Pascal, G. K. Chesterton, C. S. Lewis, Malcolm Muggeridge, and Peter Berger, Guinness demonstrates how apologetic persuasion requires both the rational and the imaginative. Persuasion is subversive, turning the tables on listeners' assumptions to surprise them with signals of transcendence and the credibility of the Gospel.
This book is the fruit of 40 years of thinking, honed in countless talks and discussions at many of the leading universities and intellectual centers of the world. Discover afresh the persuasive power of Christian witness from one of the leading apologists and thinkers of the era.
©2015 Os Guinness (P)2016 Blackstone Audio, Inc.
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Customer Reviews

Most Helpful

By R. Harbaugh on 04-06-16

Powerful and timely

Insightful in so many ways. You won't be disappointed. I highly recommend it for anyone wanting to know why much of our evangelism and apologetics might be ineffective.

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10 of 11 people found this review helpful

By Ken on 10-24-16

Different voices?

I was really looking forward to getting deep into this topic but right from the start this audio book seemed replete with distractions.

The reading of the text was clear and understandable however, when ever a quotation involved someone of a particular national heritage the narrator would switch between a multitude of dialects. On one hand, performance wise it's impressive, on the other hand it's quite distracting while in the midst of comprehending and synthesizing together abstract concepts.

The other distraction was that there were literally two narrators at different parts of the book. I couldn't quite understand why or if there was some logical reasoning for it. But the beginning introductions up through the first chapter was the most confusing in this respect . After which the reading remained with just one narrator.

Over all, I thought the writing seemed a bit strained with way too much repetition of key phrases. I always appreciated the problems that the author identifies with many approaches to apologetics and kept waiting for a practical solution. In the end, the journey may have had its effect, I think, but I was left feeling a bit unsatisfied. Not a true bait and switch but the conclusions didn't really justify the verbosity. Still I would recommend it because I think more Christians need to learn the lessons found in the book.

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3 of 3 people found this review helpful

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Customer Reviews

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By Steve Harris on 11-28-16

Thanks. It made me think

Thanks this was a good book with lots to think about. Os Guinness is thoughtful and provoking lots of thought.

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By J.Robertson on 06-11-17

Persuading argument 😁

This book has certainly open my eyes to question where people are at, to build relationship before I am so bold to witness by words my faith. A very daunting humbling task that nonetheless and proposed many new ideas now into my mind of how I might better serve others as a witness to the Christian faith.

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By Martin Watson on 09-03-16

A brilliant writer

Os Guinness has live apologetics for much of his life and is a brilliant man. He communicates very well ideas that are deeply thought through and important. Some of this book is hard to take in, particularly in audio form. Suitable for people who want something meaty and are willing to work at understanding.

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