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I liked his non bias approach. It's very hard to do what he did coming from a religious background but I think he did a good job. Lots of facts and very general conclusion.
I was expecting another screed but from a right wing Christian perspective. After a second recommendation of the book I went ahead and listened. It was a rational, statistically based explaination of media both Christian and Secular. There is no sugar coating of shortcomings that do exist. It provides an excellent basis for critiqing statistics one hears from Christian leadership especially when they are trying to "sell" something be it a conference or a fear based call to action.