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I am always looking for books that will help me fathom the new social media/electronic environment. "What's Mine is Yours" seeks to fill a void in that area by addressing social media and consumer behavior. If you have little back ground in the two areas this is a good enough place to start. It is well short of insights not well covered elsewhere. However, is is filled with anecdotes and illustrations that are very inspiring and informative. It is hard to write, publish, and then make a volume ready for Audible in a timely fashion so this one is just a little behind the curve. Another book that is, perhaps, more helpful is Clay Shirky's "Cognitive Surplus." That said, if you have little or no background in social media and consumer behavior - don't miss this book because it is a "business book." Its application is wide ranging.
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If you enjoyed Freakonomics or The Tipping Point, I recommend this book. The first part is an interesting look at how we got to where we are as consumers, and the rest of the book outlines various ways that people are creating collaborative environments with the help of social media. I found it to be inspiring.