Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his number-one best sellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology.
Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind.
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Not Gladwell's best - and a recording problem
Gladwell in New Fun-Size!
Covering a broad range of topics, from dog whisperers to the Veg-o-Matic, NASA to mustard, and such awesome-sounding topics like risk homeostasis and creeping determinism - Gladwell delivers once again with his series of essays from the New Yorker. He meanders pleasantly from theme to theme, so you're not stuck with any overarching idea for too long, and yet he still manages to put together some incredible comparisons and conclusions. What is the difference between choking in a sport/skill vs panicking, and why would that matter? Why do we have issues connecting dots that lead up to terrorist attacks? What does breast cancer have to do with birth control and third world countries? On top of all that, Gladwell is such a master storyteller that he can make the evolution of condiments fascinating. My only minor complaint is that the Ron Popeil story in the beginning was a bit long and probably a decent story for the middle somewhere, but a bit weak for an opener. The cherry on top is how brilliantly he reads his own stuff. Well played, Sir.