In The Way to Win, two of the country's most accomplished political reporters explain what separates the victors from the victims in the unforgiving environment of modern presidential campaigns. Mark Halperin, political director of ABC News, and John F. Harris, the national politics editor of The Washington Post, tell the story of how two families, the Bushes and the Clintons, have held the White House for a generation, and examine Hillary Clinton's prospects for extending this record in 2008. The Bushes and Clintons have dominated because they are the premier political innovators of their age; each family closely studies the other's successes and failures, and uses these lessons to shape its own strategies for winning elections and wielding power. George W. Bush's strategic genius is Karl C. Rove, arguably the most influential White House aide in history. Halperin and Harris cut through the myths and controversies surrounding Rove, revealing in brilliant, behind-the-scenes detail what he actually does and his trade secrets for winning elections. For the Clintons, the chief strategist is Bill Clinton himself. Drawing on their 15 years of reporting on and interviewing him, Halperin and Harris deconstruct and decipher the Clinton style, identifying techniques that all candidates can use in their pursuit of the White House. On the brink of what will be one of the most intense and exciting presidential elections in American history, The Way to Win is the book that armchair political junkies have been waiting for. Filled with peerless analysis and eye-opening revelations from the trenches, it is a must-listen for everyone who follows American politics.More
"The book's comprehensiveness should make it a lasting piece of scholarship; an in-depth, indefatigable examination of American media and politics at the turn of the millennium." (Publishers Weekly)
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Witty and Windy