The Tipping Point
- How Little Things Can Make a Big Difference
- Narrated by: Malcolm Gladwell
- Length: 3 hrs and 6 mins
- Abridged Audiobook
- Release date: 04-11-05
- Language: English
- Publisher: Hachette Audio
Regular price: $17.09
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In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.
Customer ReviewsMost Helpful
By Z on 08-10-05
An interesting listen
I really enjoyed this audio book. I've heard Malcolm Gladwell speak before and had been interested to "read" The Tipping Point for a while. It's a mixture of anectdotes, psychology, economics, marketing, epidemiology and more.
The principle focus of The Tipping Point is how small changes, can bring about large effects. With examples such as marketing of Hush Puppies shoes, the broken windows theory, Airwalk shoes, Paul Reveres midnight ride, word of mouth, mass hysteria and more.
The only disappointing thing about this audio book is that it is abridged. If you like short 3 hour "quick listen"'s, you may not mind, but it felt to me, like a reasonable amount of material was cut out. This was even more apparent at the end during the afterword, when it references several things that did not appear in this audio book.
But overall, it was enjoyable, fairly "light reading", and kept my interest throughout.
34 of 34 people found this review helpful
By Alfredo on 09-11-05
Great book, too drastic abridge job
This book is a true classic. I read the text version a while ago and thought i would hear a "refresher". I was hihgly dissapointed that many of the examples and topics covered in the paper version were not even mentioned here.
This book will get you acquianted with the general concepts, but if this stuff really interest you find the nonabridged version or read the paper back.
15 of 15 people found this review helpful