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If you could sum up The Social Organism in three words, what would they be?
Touted as and (for the most part) written as a comparison between the functioning Social (Internet) Marketing and Living organisms. And, solely from that perspective, it is 3 Stars, but could be better.. The author is American by birth but now lives in Northern Europe. Throughout the book there are references to American political viewpoints which are unnecessary and cloud the stated purpose of the book. Take out the political interjections and the book would easily be 4 to 4.5 Stars.
What other book might you compare The Social Organism to and why?
None that I've ever read.
What about Oliver Luckett’s performance did you like?
The detailed manner in which he explains the similarities.
Was there a moment in the book that particularly moved you?
Yes, but negatively, every political reference. If i wanted to read about agentized politics i would have purchased a book on that subject.
Any additional comments?
Author is clearly intelligent, highly educated and experienced.
1 of 1 people found this review helpful
I am a marketer, social media specialist snd also a personal development coach and trainer.
This book confirmed me some information and also gave me a deepee understanding of how our world, dociety and humanity works.
What did you like most about The Social Organism?
How the authors gave real world examples of when examples of how social content emerges, spreads and dies.
What was one of the most memorable moments of The Social Organism?
The Chapter about the transformation of memes.