The Researcher's Bible provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them. The chapters cover these topics:
What is research and how it differs from program evaluation
Choosing a research topic
The contribution of different disciplines to the social sciences
Different research approaches in social science research
Using observation in social research
Using qualitative and quantitative research methods
The main characteristics, advantages, and disadvantages of different sampling methods
The main techniques for analyzing surveys and their advantages and disadvantages
The major statistical concepts
The major data analysis techniques
The easiest method for social research
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
Critical guide for researchers, grad students
Interesting, comprehensive, explanatory
Kerri Parr brings more than narration, she offers an experience. With perfect pace and articulation, her smooth voice invites you to sit back and listen, take it all in and learn.
I listened to this book in one sitting. I did take advantage of rewinding at times in order to take notes and write down particular methods. It is very easy to go back and forth throughout the chapters.
I appreciated the way Gini Graham Scott offered a prodigious amount of information, including methods of research, models and approaches. She includes a great deal of examples that really help one understand each subject.
- Kimberly Bazant