The Mind of the Market

  • by Michael Shermer
  • 5 hrs and 26 mins
  • Abridged Audiobook

Publisher's Summary

How did we evolve from ancient hunter-gatherers to modern consumer-traders? Why are people so emotional and irrational when it comes to money and business decisions?Best-selling author Michael Shermer believes that evolution and evolutionary psychology provides an answer to both of these questions through the new science of evolutionary economics. Drawing on research from neuroeconomics, Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.Employing research from complexity theory, Shermer shows how evolution and economics are both examples of a larger and still somewhat mysterious phenomenon of emergence, where one plus one equals three. The Mind of the Market will change the way we think about the economics of everyday life.


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Customer Reviews

Most Helpful

Good ideas overshadowed by obnoxious polemics

I was ready to like this book. I embrace many of the underlying ideas. However, and maybe it's just me, when an author decides he will preemptively override my own critical judgment and weighing processes,, ignore the other (sometimes weighty, anyway worthy of sober consideration, if only in dismissal) side of issues and instead (in word and tone) simply (audibly, melodramatically) sneer, the process is cheapened. My intelligence is insulted. I reckon the author doesn't trust the reasoning enough to resist veering right away into that sort of tone and cramped, insistent polemic. A pity. I found myself wondering whether this author was simply ignorant of much history and regulatory thinking, he was so abruptly and contemptuously dismissive, or instead he might have arrived at his views through a thorough review; I could not tell. I had the feeling of "gee whiz, we have these two neato ideas, capitalism and evolution, let's cram them together and spit all over anything that doesn't neatly fit the social Darwinist model." I hate to break it to you pal, a lot of these ideas were current 100 years and more ago. I would much rather read William James and Oliver Wendell Holmes of that earlier time. I find their intellectual temperance (relatively speaking) breezy in comparison.
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- Phil O.

a must read

An excellent description abouth how our evolutionary past is still a part of us
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Book Details

  • Release Date: 10-06-2008
  • Publisher: Michael Shermer John Wagner Studios