The Long Tail
- Why the Future of Business Is Selling Less of More
- Narrated by: Christopher Nissley
- Length: 7 hrs and 56 mins
- Unabridged Audiobook
- Release date: 07-07-06
- Language: English
- Publisher: Hyperion AudioBooks
Regular price: $22.81
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Chris Anderson, editor in chief of Wired magazine, first explored "The Long Tail" in an article that has become one of the most influential business essays of our time. Using the worlds of movies, books, and music, he showed how the Internet has made possible a new world in which the combined value of modest sellers and quirky titles equals the sales of the top hits. He coined the term "The Long Tail" to describe this phenomenon, a phrase that's since appeared in boardrooms and media around the world.
"In short, though we still obsess over hits," Anderson writes, "they are not quite the economic force they once were. Where are those fickle consumers going instead? No single place. They are scattered to the winds as markets fragment into a thousand niches."
Winner of Audio Publishers Association 2007 Audie Award, Business Information/Education
"Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about." (Publishers Weekly)
"Christopher Nissley's reading style fits the content; he's clipped and staccato, like Anderson's writing. His narration is helpful to the listener who prefers not to get bogged down in the theoretical and technical parts of the book." (AudioFile)
Customer ReviewsMost Helpful
By Jim on 03-17-07
Good Book, Flawed by Repition
I thought this was a good book that should have been about half the length that it actually was. It's too bad no abridged version is available. I agreed with the author's ideas, but about 3 hours in, I really felt that he was repeating himself unnecessarily.
6 of 6 people found this review helpful
By Kenneth on 01-29-07
My Pick for Book of the Year
This is the best book I’ve read in about a year.
It explains so much of the internet phenomena. It references all the best contemporary work on this subject but pulls it all together in a unified framework.
5 of 5 people found this review helpful