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By combining global research with real-world examples of extreme decision-making, Tasler teaches us how to thrive when faced with difficult choices. More than just an audiobook, The Impulse Factor provides a clear understanding of why we make the choices we do - and the tools to turn those decisions into something great.
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By Joshua Kim on 06-10-12
Some good ideas are not enough to overcome the poor writing and sometimes fuzzy logic of the Impulse Factor. Some thing I took away from the book are that 1 in 4 of us seem to carry the "novelty gene" - and that impulsive behavior can be extremely functional if harnessed in the right direction. Impulsive people can go far at work and have a significant impact on culture and business, where risk managing folks (like myself) are likely to act impulsively out of fear. I liked the connections to the social psychology and behavioral economics research (two of the main themes in my reading), although the tedious prose made this book work to get through.
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