• The Great Reset

  • How New Ways of Living and Working Drive Post-Crash Prosperity
  • By: Richard Florida
  • Narrated by: Eric Conger
  • Length: 6 hrs and 53 mins
  • Unabridged Audiobook
  • Release date: 04-27-10
  • Language: English
  • Publisher: HarperAudio
  • 4 out of 5 stars 4.0 (66 ratings)

Regular price: $21.67

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Publisher's Summary

We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late 19th century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity.
In terms of innovation, invention, and energetic risk taking, these periods of "creative destruction" have been some of the most fertile in history, and the changes they put into motion can set the stage for full-scale recovery.
In The Great Reset, best-selling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets." He distills the deep forces that have altered physical and social landscapes and eventually reshaped economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives - from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us. Among these forces will be"

New patterns of consumption, and new attitudes toward ownership that are less centered on houses and cars
The transformation of millions of service jobs into middle-class careers that engage workers as a source of innovation
New forms of infrastructure that speed the movement of people, goods, and ideas
A radically altered and much denser economic landscape organized around "megaregions" that will drive the development of new industries, new jobs, and a whole new way of life
We've weathered tough times before. They are a necessary part of economic cycles, giving us a chance to clearly see what's working and what's not. Societies can be reborn in such crises, emerging fresh, strong, and refocused. Now is our opportunity to anticipate what that brighter future will look like and to take the steps that will get us there faster.
With his trademark blend of wit, irreverence, and rigorous research and analysis, Florida presents an optimistic and counterintuitive vision of our future, calling into question long-held beliefs about the nature of economic progress and forcing us to reassess our very way of life. He argues convincingly that it's time to turn our efforts - as individuals, as governments, and as a society - to putting the necessary pieces in place for a vibrant, prosperous future.
©2010 Richard Florida (P)2010 HarperCollins Publishers
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Critic Reviews

The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery….must reading for anyone who wants to understand where we are now and where we are headed.” (Chris Anderson, editor, Wired magazine )
“This timely and thought-provoking book gives us important insights into the reshaping of America’s economic and physical landscape.” (Jeffrey D. Sachs, director of the Earth Institute, Columbia University )
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Customer Reviews

Most Helpful
4 out of 5 stars
By Roy on 07-10-10

A General Look at the Financial Crisis

Florida provides us a simple introduction to aspects of the current finaicial crisis in "The Great Reset." Nonetheless, this book is thought provoking and provides a framework from which one can view this situation in context. Essentially, Florida posits that the economy has been through "resets" before and this is another natural, structural occurance which we will survive.

The good news is that Florida provides insights into what we must do to benefit most from the current "reset." The bad news is that the reader is introduced only to generalities related to the remedial action which will benefit individuals and communities. This comment should not keep one from taking time for this book. Thoughtful individuals (experts and non) can fill in the blanks with their own thinking and further reading.

The reading is great, the thoughtful presentation of research is informative, and Eric Conger does a great job with the naration. Enjoy

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3 of 3 people found this review helpful

4 out of 5 stars
By Joshua Kim on 06-10-12

Florida Fan

In Florida's new book, The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity, places like Phoenix represent much of what has gone wrong with the American economy and social arrangements over the past 40 years. Florida argues that we need to move away from the model of low-density, car based, and spread out suburbs that Phoenix embodies. This model, according to Florida, is both unsustainable (for environmental and economic reasons), and undesirable to the emerging "creative class" of workers.

The great recession has refocused people's priorities away from owning the ever-larger home and the ever-bigger SUV towards a desire for economic agility and embeddedness in thick social/economic networks. This agility and embeddedness is best achieved in walkable cities and close-in (first ring) suburbs, ones served by mass transit and characterized by high proportions of educated knowledge workers. People want to rent rather than own, take high-speed rail and zip cars as opposed to garaging the big SUV, and be free to spend their energy on resources on human capital enhancing actives such as education, creative work, and the arts.

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1 of 1 people found this review helpful

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