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This is one of the best books I have read in a long time. I found every chapter fascinating and have listened to it several times. I even bought a hard copy of the book. I love the way the author made use of much of the research on behavior published in Scientific American Mind each month to formulate ideas to improve society. This is very cutting edge. Some may call it liberal but they lack an understanding of how the human mind really works. We don't have as much free will as we'd like to think and society's problems aren't just caused by people's laziness. I thought the author had some very workable, intelligent ideas. I only wish our decision makers would take the time to read and understand this book.
3 of 3 people found this review helpful
While this book was a little on the technical side and a bit dry, the information was very compelling. Many people might say the author has a liberal agenda, but the main foundation of the book is built upon quality social science data and anyone can learn something important from it. I think excerpts from this book should be taught in civics and humanities classes across the country. In my mind the arguments put forth are good fodder for those who want to be effective and influential citizens in the political process; and J.D. Trout's proposal for increased reliance on hard social science data when creating policy is the most logical political idea I have read in a long time.