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Publisher's Summary

The story of the most important political campaign in modern times, by the man who went through it side by side with President Obama.
©2009 David Plouffe; (P)2009 Penguin
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Customer Reviews

Most Helpful

By Susan on 11-23-09

Fascinating book; don't care for the narration

Plouffe's account of the history making Obama campaign is a great read. He goes in to great detail in explaining the strategy, the successes and the mistakes. I love the book itself. The narration, on the other hand, is a bit annoying. The narrator has a raspy voice that is difficult to listen to. He attempts to change his tone when speaking as Obama or as females in the narrative. This just doesn't cut it. But the content is enough to overcome the shortcomings of the reader.

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9 of 9 people found this review helpful


By Grant on 04-18-10

The Inside Story

I read Plouffe's book and Game Change by Heilemann and Halperin within a month of one another. And I enjoyed both fully. David Plouffe does a great job outlining the things the Obama camp did right throughout the push to the white house. Their strategy was simple and sound. Win Iowa and slug it out from there. He also talks briefly about he mis-steps, which are often more interesting and informative. Plouffe also does a good job of painting a portrait of our current president as a real person, although Game Change does provide a few extra Obama foibles that Plouffe politely leaves out. Ultimately, I found this book a great read for anyone who needs to change minds and win over constituents. The Obama campaign of 2008 has become a blueprint for future political endeavors in the areas of marketing, fundraising and touching the hearts of Americans. Well done.

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3 of 3 people found this review helpful

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