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If I could give this book 6 stars out of 5, I would. Regardless of your interest in behavioural economics I think anybody would find this book absolutely fascinating. Perhaps it is because the author is blind, I can't be sure, but this is a truly unique way of writing which adapts perfectly to the audio format.
On top of being a great read, this is great science. There are a lot of experts in this field but the author is the person who made the groundbreaking discovery around the Paradox of choice which is now influencing policymakers and thinkers around the world.
4 of 5 people found this review helpful
this is a book by a university researcher, based on social experiment. I found it more confusing than interesting, it doesn't help you to choose, it looks at choice on a scientific and neurological level.
i think I would have preferred a philosophical and psychological approach, so I didn't enjoy the book.
an I didn't like the author style of writing, I found it a little bit silly, a little bit too "women magazine" style, the angles and points of views she used didn't resonate with me.
1 of 1 people found this review helpful