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Extremely helpful for those who are seeking a career in activism. Very informative and well- structured. Very satisfied and will continue to use this book through out my life to improve my skills as an animal advocate.
A quick read that inspires mobilization towards doing your part in informing the world about the cruelty of the animal agriculture business. I have been vegan for 11 years and wish I had read this book a long long time ago. I feel that I now know how to effectively mold a conversation in a way that will get people to consider animals.