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Publisher's Summary

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants - including Macy's, Target, and Walmart - is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.
©2017 Joseph Turow (P)2017 Tantor
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Critic Reviews

"[Joseph Turow's] book offers invaluable insights about in-store data-gathering, including frank observations from unnamed industry sources. . . . Valuable reading for shoppers and retailers alike." ( Kirkus)
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Customer Reviews

Most Helpful
3 out of 5 stars
By Mohannad Ahmed on 05-21-17

Very interesting findings but laborious build up

Is there anything you would change about this book?

I would change the narrator. Then I would shorten the first part of the book that talks about retail history

What did you like best about this story?

the very astounding revelations about what retailers do to lure customers

What didn’t you like about Rob Grgach’s performance?

I did not like it at all. In fact it nearly ruined the book for me. Very poor performance

Did The Aisles Have Eyes inspire you to do anything?

After listening to the book I am looking into data analytics and data science

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1 of 1 people found this review helpful

2 out of 5 stars
By Michael MacMillan on 05-30-18

Superficial and US centric

Was very superficial using same sources many time E.g. Jason Goldberg Razorfish more than would be the case for a less than lazy effort.

US centric and ignoring some of the most active players Retail Net Prism Skylabs et al and only 2 or 3 international players not even mentioning power house International unicorns in the field from China or Europe.

Dissapointed for mine not worth the investment in this book.

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