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If you want to understand the reasons behind irrational behaviour, "Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely" is a much better choice.
The authors of "Sway" preferred storytelling to detailed explanation to explain irrational behaviours. Although their stories are mildly entertaining, they lack the depth and details of Ariely's book. Unless you are looking for superficial answers to irrational behaviours, I would recommend you invest a few more hours in reading Ariely's book and get a much better understanding.
35 of 37 people found this review helpful
I really enjoyed listening to Sway. The authors gave great examples of poor decision making They backed up the examples by laying out a "research supported" framework that helped explain what caused these bad decisions to occur. Further, they also laid out frameworks of decision making designed to avoid making poor decision. Narration was solid.
9 of 9 people found this review helpful