Why are the instruction manuals for cell phones incomprehensible? Why is a truck driver's job as hard as a CEO's? How can 10-percent of every medical dollar cure 90-percent of the world's disease?Complexity is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. These and other paradoxes are driving a whole new science - simplexity - that is redefining how we look at the world and using that new view to improve our lives.Through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns, but they're patterns we often fail to see as we're time and again fooled by our instincts, by our fear, by the size of things, even by their beauty.In Simplexity, Jeffrey Kluger shows how a drinking straw can save thousands of lives; how investors behave like atoms; and how physics drives jazz. As simplexity moves from the research lab into popular consciousness, it will challenge our models for modern living. Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art - your world.More
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- Chris Reich "Business Physicist and Astronomer"
Not so simple