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Publisher's Summary

More than 85 million Americans own guns, but we need to recruit more people, the survival of our Second Amendment depends on it.
Here, you will learn how different groups feel about firearms, and what we can do to change their minds. You'll learn of the unique characteristics of Women, African-Americans, Hispanics, Asians, Jews, Liberals and Centrists, and what arguments we can make to win them over to our side.

Chapter 1: Why We Must Sell the Second Amendment.
Chapter 2: Selling to Liberals and Moderates/Centrists.
Chapter 3: Selling to Blacks
Chapter 4: Selling to Hispanics
Chapter 5: Selling to Women
Chapter 6: Selling to Jews
Chapter 7: Selling to Gays
Chapter 8: Selling to Asians
Chapter 9: Selling to Christians
Chapter 10: Developing Friendly Gun Ranges

...and other ideas to sell the Second Amendment.
©20 Years Vain Advertising (P)2013 Simon Vainrub
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Customer Reviews

Most Helpful
5 out of 5 stars
By ShotgunKenny on 01-11-14

Best Guide for Promoting the 2nd Amendment

What made the experience of listening to Selling the Second Amendment the most enjoyable?

Learning about different ways to effectively market the 2nd Amendment to various ethnic and political groups. While each section is just an overview of how to market to one group or another; Gregory Smith’s book has none the less shown me how to be a much better proponent of the right to bear arms.

What was one of the most memorable moments of Selling the Second Amendment?

When the author makes the point that not owning a gun to protect your home because you can call the police is as logical as not owning a fire extinguisher to protect your home because you can call the fire department.

What about John David’s performance did you like?

Clearly spoken and not monotone

If you were to make a film of this book, what would the tag line be?

Political and ethnic groups who are frequently against the 2nd Amendment applying to individual gun ownership; often do not know that many of their own have been oppressed, and even enslaved, in no small part by gun control laws.

Any additional comments?

An intelligent and concise guide for defending the 2nd Amendment, this book is a must listen for anyone who supports the Second Amendment. Although not as in depth nor technical as Glenn Beck’s "Control: Exposing the Truth About Guns", Gregory Smith’s overall case for gun rights is just as conclusive and considerably easier to fully comprehend. Furthermore, whereas listening to Control made me convinced about the need to protect the 2nd Amendment but unsure how to go about it; Gregory Smith not only covers how to promote the 2nd Amendment, he even breaks down how to promote it to various ethnic and political groups.

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