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Publisher's Summary

Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution.
Rules for Revolutionaries is a bold challenge to the political establishment and the "rules" that govern campaign strategy.
It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make 75 million calls, launch eight million text messages, and hold more than 100,000 public meetings - in an effort to put Bernie Sanders's insurgent campaign over the top.
Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified 22 rules of "Big Organizing" that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run.
Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations - and points the way forward to a future where political revolution is truly possible.
©2016 Becky Bond and Zack Exley (P)2017 Chelsea Green Publishing
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Customer Reviews

Most Helpful

By Michael on 10-28-17

A decent, inspiring read

Becky and Zack obviously did a lot in a fairly short time with the Bernie campaign and it's inspiring to hear about it. But it's also great they've documented it so others can continue the great work. The ability to unleash the power of volunteers on amazing, big campaigns is something that resonates with me and some of the activism I've been a part of, like the Repower Pt Augusta campaign to have Concentrating Solar Thermal built.

We know that protesting for incremental change or clicktavism is very ineffective but it seems that having a worth while goal, a great core team and the ability for masses of volunteers to help seems like a powerful campaign strategy. That face to face or over the phone conversations are effective and I love the use of the dialler.

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By Scott Alan Thompson Jr on 10-11-17

Incredibly inspiring

This book has great stories of a historic campaign as well as guidelines for building a massive volunteer workforce as well as managing people effectively. Top notch!

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Customer Reviews

Most Helpful

By Gregory Monk on 06-02-17

Massively important for future elections

Would you listen to Rules for Revolutionaries again? Why?

Yes. It will be integral to remind myself of all the different ways anybody can assist a social movement. It was also full of hope so could be useful when feeling the dreaded burnout.

Who was your favorite character and why?

There were no characters.

What does Tia Rider Sorensen bring to the story that you wouldn’t experience if you had only read the book?

Given that it is a personal story of her experiences I feel the connection more when not reading it in my own voice. And I can only do New York taxi driver when it comes to American accents.

If you made a film of this book, what would be the tag line be?

Next time we'll be ready.

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