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Publisher's Summary

The rich have always been different from you and me, but this revealing and funny journey through Richistan entertainingly shows that they are more different than ever. Richistanis have 400-foot-yachts, 30,000-square-foot homes, house staffs of more than 100, and their own "arborists". They're also different from Old Money, and have torn down blue-blood institutions to build their own shining empire. Richistan is like the best travel writing, full of colorful and interesting stories providing insights into exotic locales. Robert Frank has been loitering on the docks of yacht marinas, pestering his way into charity balls, and schmoozing with real-estate agents selling mega-houses to capture the story of the 21st century's nouveau riche. As Robert Frank reveals, there is not one Richistan but three: Lower, Middle, and Upper, each of which has its own levels and distinctions of wealth: the haves and the have-mores. The influence of Richistan and the Richistanis extends well beyond the almost ten million households that make up its population, as the nonstop quest for status and an insatiable demand for luxury goods reshapes the entire American economy.
©2007 Robert Frank; (P)2007 Tantor Media Inc.
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Critic Reviews

"Frank understands how great fortunes are made and how great fortunes are spent. I had a wonderful time reading this book." (Dominick Dunne)
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Customer Reviews

Most Helpful

By Kenneth on 07-15-07

Enjoyable Read

I wouldn't exactly call it essential reading, but it does describe one of the effects of globalization on American culture. American workers who can be replaced by Chinese are becoming increasingly less valuable, while American entrepreneurs who develop products for the global market are able to generate considerable wealth. This book shows the reader how an emerging class of newly rich Americans is developing a distinctive way of life within the larger American culture.

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5 of 5 people found this review helpful


By Stewart on 07-01-07

The rich aren't like us

The super rich are truly not like us. Richistan explains how and why. The premise of the book is that the super rich live in their own insular world of household managers, executive chefs, nannies, private jets, multiple vacation homes, and yatchs. Richistan offers a candid examination of how a new generation of Americans have become super wealthy as well as how they spend their newly found riches.

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3 of 3 people found this review helpful

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