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I thoroughly enjoyed this book. It was informative and well laid out, explaining how we function as a political system and make the group decisions that we do. I recommend it for anyone with even a cursory interest in politics or social behavior.
The book suffered from three problems making it less informative than I had hoped. First, the author has a poor grasp of science (and admits as much). He draws overly broad and strong conclusions from evidence, sometimes based on a single study, without considering alternate interpretations or alternate causes for study results. Second, the author clearly was deeply scarred by his support of and denial of wrongdoing by Nixon in college. Far too much of the book is spent on justifying his actions in this respect. Third, as other reviews have pointed out, the author suffers heavily from the very fallacies he illuminates in his book. He explains projection bias, the tendency for people to assume others think and react like they do, then spends a great deal of the book implying that if conservatives properly understood situations, they would believe as he does.
I wanted to like this book, and it does offer insights on why people might flock to figures such as Trump, but overall it was weak -- unless you are interested in his personal struggles to come to terms with his support of Nixon.