What is astrology? Fiction for the bourgeoisie. The Tour de France? An epic. The brain of Einstein? Knowledge reduced to a formula. Like iconic images of movie stars or the rhetoric of politicians, they are fabricated. Once isolated from the events that gave birth to them, these "mythologies" appear to be what they are: the ideology of mass culture.
When Roland Barthes's groundbreaking Mythologies first appeared in English in 1972, it was immediately recognized as one of the most significant works in French theory - yet nearly half of the essays from the original work were missing. This new edition of Mythologies is the first complete, authoritative English version of the French classic. It includes the brilliant "Astrology", never published in English before.
Mythologies is a lesson in clairvoyance. In a new century, in which the virtual dominates social interactions and advertisement defines popular culture, it is more relevant than ever.
"Mythologies illustrates the beautiful generosity of Barthes's progressive interest in the meaning (his word is signification) of practically everything around him." (Edward W. Said)
"Teacher, man of letters, moralist, philosopher of culture, connoisseur of strong ideas, protean autobiographer... of all the intellectual notables who have emerged since World War II in France, Roland Barthes is the one whose work I am most certain will endure." (Susan Sontag)
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