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"There are few more important subjects in the West today than the corporatization of public and personal space and few writers as well-suited to the subject as the always insightful and provocative Doug Rushkoff. A terrific contribution to an urgent debate." (Naomi Wolf)
Customer ReviewsMost Helpful
By A. Yerkes on 07-20-09
Accessible Indictment of the Lost American Dream
Other reviewers who accuse Rushkoff of whining and calling everything fascist/nazi are disingenuous or haven't read beyond the first chapter. The author acknowledges the perils of a fascist diagnosis of America, and only makes the connection once, and he's no whiner. In fact, he admirably proposes plausible positive action to take to change the situation, and the situation is dire, as the author outlines in a brief history of the development of the corporation from the colonial era to the present. I agree with other reviewers who find him too pessimistic about the internet. In this part of the book, Rushkoff seems to too strongly delineate between profit and human meaning/value, unable to see how the internet might be both. But in general, this book is excellent, critiquing the commodification of human values and the loss of community in ways similar to academic critical theorists, but in a much more accessible way. Loved it.
8 of 9 people found this review helpful
By B on 02-06-10
Needs more "how to take it back."
Rushkoff does an excellent job of elaborating the history of corporatism, but misses a field goal with the last chapter. He's problematized our corporate environment but offered too few solutions.
3 of 3 people found this review helpful