A captivating book that reveals how corporations have come to dominate all aspects of life - including our inner lives - and what to do about it.Something has gone terribly wrong. Unquestionably, but seemingly inexplicably, we now live in a world where the market has infiltrated every area of our lives.In Life Inc., brilliant and charismatic cultural theorist Douglas Rushkoff argues that we no longer know who we are, or what we want. Everything, especially authenticity, is branded. Real community and real intimacy have broken down, replaced by market-tested cures for everything from weight, to conception, to poverty, to food, to finding a mate. The market, and its operating system, Corporatism, is no longer something people build and control. Rather, it builds and controls us.Rushkoff, in tracing the roots of corporatism from the Renaissance to today, reveals the way it supplanted social interaction and local commerce and came to be regarded as a preexisting condition of our world, from the history of public relations to the relentless gentrification of America's urban neighborhoods. And he shows us how to fight back: how to de-corporatize ourselves, disengage from branded expectations, think locally, and return to the real world of human activity. As Rushkoff puts it, "Micro-decisions are what matter."More
"This is a provocative and controversial look at the dark side of corporatist effects on our economy. Douglas Rushkoff explores the various ways, some you may never have considered, that innovation and commerce can be stunted by corporations. Whether or not you agree, you will find this book challenges some of our basic assumptions about how our economy works." (Walter Isaacson, author of Einstein: His Life and Universe)
"There are few more important subjects in the West today than the corporatization of public and personal space and few writers as well-suited to the subject as the always insightful and provocative Doug Rushkoff. A terrific contribution to an urgent debate." (Naomi Wolf)
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Accessible Indictment of the Lost American Dream
- A. Yerkes