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Publisher's Summary

This book will explain what the incentive theory really is, how it originated, how it relates to its cousin theories, and what implications it has in our modern understanding of people's achievements and the drive that leads us to do things that provide us satisfaction and well-being. Although this is a topic for the psychologists, its implications are vast and many, with economists referring to it often to design and formulate economic policies (since motivation is perhaps the prime factor in one's profession). Lastly, ending notes and conclusions of how motivation is both a biological and psychological phenomenon will follow taking into account that every individual is affected by the 'fight or flight' system, an essential part that has decided every action and decision of ours since prehistoric times.
©2016 Can Akdeniz (P)2016 Can Akdeniz
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