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Publisher's Summary

How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written.
A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.
©2012 Princeton University Press (P)2012 Audible, Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Benedict on 07-31-13

How to be a politician ...

Cicero gives an incredibly concise outline to his brother who is running for office in ancient Rome. The same outline entirely explainsToday's politicians on both sides of the aisle. Clearly people are the same today as then, and must be addressed in the same predictable ways to obtain their vote, help and money.

Perhaps you and I are the exceptions??

I now know how to run for office simply by following Cicero's concise plan. After reading the plan, it all in the execution.

I did not know much about Cicero, but please view his Curriculum Vitae on Wikipedia!

I had no idea. Almost stunning.


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16 of 17 people found this review helpful

4 out of 5 stars
By TM on 12-11-14

Not Marcus Tullius Cicero

Any additional comments?

Just to be clear these are the words of Quintus Tullius Cicero, the younger brother of the famous Marcus Tullius Cicero. So if you're looking for the well known historical figure's words of wisdom, these are not them, but they are close.

Close, because they are a list of political insights that mostly hold true to this day and are worthy of a listen for anyone interested in bringing history to life and discovering how little things have changed.

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4 of 4 people found this review helpful

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