The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world?
In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
Glimmer takes readers on a journey through today-s fascinating world of design, where the formerly distinct disciplines of graphic, product, and social design are undergoing -smart recombinations.
In the cutting-edge studios of Mau and other visionaries, everything is ripe for reinvention-including the ways businesses function, children learn, and communities thrive.
While celebrated designers work on re-creating the world, Berger reveals the growing grassroots glimmer movement in which everyday people are emerging as designers and problem solvers. Readers will be fascinated by how transformation design is reinventing companies and addressing thorny social problems.
The best designers already know how to transform that glimmer of possibility into the steady glow of creation and innovation-and with the inspiration of Glimmer, we-re now all able to do the same.
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not for those who know about design thinking...
beyond the toaster