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Written by the man who used to be head of Public Relations at Cigna, one of the largest health insurers in the world, Potter gives readers a detailed, behind the scenes look at pretty much every duplicitous PR campaign over the last 50 years undertaken by the health insurance lobby to derail and delay meaningful health reform in this country. Potter holds nothing back, and really paints a vivid picture of just how unethical these companies are in their pursuit of profit to please their masters on Wall Street and Wall Street's inexorable earnings expectations.
Obamacare did not fix the health care crisis in this country, and it's thanks to effective PR spin campaigns (run by people like Potter) that the health care reform bill Obama signed into law was less effective than it could have been. This battle will have to be fought again. Until then, premiums will continue to sky rocket and people will continue to die when they get sick and their health care insurer refuses to pay for the treatment to make them better. Potter explains the entire story in a coherent, easy to read manner, and is truly fascinating with the statistics he presents. You won't be able to put the book down (or in this case -- stop listening).
5 of 6 people found this review helpful
This is a book that every American should read. Well written and compelling message about the nature of corporate America, the mass media and political action.
7 of 9 people found this review helpful