Buyology

  • by Martin Lindstrom
  • Narrated by Don Leslie
  • 7 hrs and 22 mins
  • Unabridged Audiobook

Publisher's Summary

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.

Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.

Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.

Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest.

"Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

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Customer Reviews

Most Helpful

Very High Word to Idea Ratio

I was eager to hear what Buyology had to say but after 2 hours, I still hadn't reached any of the main ideas. I am not a fan of abridged books, but I'd make an exception with this one. I kept thinking, "enough already, get to the point!" I think there is some good stuff here, but I couldn't take it; I need more intellectual engagement to make listening to a book rewarding. It's worth reading, but I'd recommend getting a version you can skim so you can focus on the main points and not invest too much time in the padding.
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- Pamela

What we think we know versus how we act in buying.

Why do we buy? This is a great book which gets into the differences of what people say / think, and actually do when it comes to purchase time. Think of how many people might say they think low of daytime television like Jerry Springer, but are fascinated and can't help themselves but watch.
You will have to endure a bit of annoying "look at me" ego in areas by the author, but just ignore it and you'll find this captivating and informative.

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- Erik Cornelissen

Book Details

  • Release Date: 10-21-2008
  • Publisher: Random House Audio