Business Adventures

  • by John Brooks
  • Narrated by Johnny Heller
  • 16 hrs and 54 mins
  • Unabridged Audiobook

Publisher's Summary

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion 12 classic and timeless tales of corporate and financial life in America
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’ insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform listeners... Business Adventures is truly financial journalism at its liveliest and best.

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Customer Reviews

Most Helpful

Interesting book

I found this book on Bill Gates favorites ever list. I guess it was recommended to him by Warren Buffet. Gates said he read it once in the 70's and again recently and thought the lessons were timeless and applicable. I'm trying to figure out exactly what he saw....😝
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- Jason

Old specialities

Old specialities for people with a lot of time available and with historical interest. Could be shortened to 25 % without problems. The Ford marketing mistake is OK.
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- Vilhelm

Book Details

  • Release Date: 08-19-2014
  • Publisher: Random House Audio