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The majority of Ehrenreich's books tend to focus on a large institution or systemic national problem, such as health care or concerns of the middle class. Bright-sided tackles the increasingly fashionable idea that "the power of positive thinking" can guide Americans through any type of crisis. Unlike some of her previous work, this book aligns all of Ehrenreich's interests and brings each facet of her expertise to bear on one very nebulous and fluffy opponent. Across this shady and shifting psychological battlefield, Reading keeps up every step of the way. Her tone is terrifically authoritative and methodical in the opening chapters where Ehrenreich uses her degree in microbiology to knock down the pseudoscientific studies and rationales for promoting optimism one by one. Reading softens the critical edge without getting overly syrupy when Ehrenreich moves into her more personal anecdotes about struggling to defeat breast cancer without the aid of cheerfulness.
Where both author and narrator really shine is the second half of the book, which attacks the three-headed zombie of academic, religious, and economic blindness created by this new culture of "optimism at all costs". Reading's witty account of Ehrenreich's reluctant participation in a set of terrifyingly solipsistic corporate motivation seminars is laugh-out-loud funny. Her sly report of the author's attempt to interview one of the most renowned psychologists in the positive thinking industry and her indignant take on the author's visitation to an evangelical mega-church will leave your blood boiling. After all the piling up of mortgage defaults and other assorted hardships that stem from too much happy talk and not enough material consideration, Ehrenreich's call to vigilant realism is as inevitable as it is refreshing. Kate Reading's crafty rendering of Ehrenreich's latest myth-busting book is sure to lift the spirits of all who feel guilty for finding little to smile about in these uncertain times. Megan Volpert
In this utterly original take on the American frame of mind, Barbara Ehrenreich traces the strange career of our sunny outlook from its origins as a marginal 19th-century healing technique to its enshrinement as a dominant, almost mandatory, cultural attitude. Evangelical mega-churches preach the good news that you only have to want something to get it, because God wants to "prosper" you. The medical profession prescribes positive thinking for its presumed health benefits. Academia has made room for new departments of "positive psychology" and the "science of happiness." Nowhere, though, has bright-siding taken firmer root than within the business community, where, as Ehrenreich shows, the refusal even to consider negative outcomes - like mortgage defaults - contributed directly to the current economic crisis.
With the mythbusting powers for which she is acclaimed, Ehrenreich exposes the downside of America's penchant for positive thinking: On a personal level, it leads to self-blame and a morbid preoccupation with stamping out "negative" thoughts. On a national level, it's brought us an era of irrational optimism resulting in disaster. This is Ehrenreich at her provocative best - poking holes in conventional wisdom and faux science, and ending with a call for existential clarity and courage.
"Unless you keep on saying that you believe in fairies, Tinker Bell will check out, and what's more, her sad demise will be your fault! Barbara Ehrenreich scores again for the independent-minded in resisting this drool and all those who wallow in it." (Christopher Hitchens)
Customer ReviewsMost Helpful
By Susan on 12-14-10
Finally an Answer to "The Secret"
At last! Someone SANE! Someone who can see the downside to being Up and Thinking Positive all the time.
I had heard Barbara's take on the "cancer survivor" issue on Book TV on CSPAN a few years ago. In the book, she goes into more detail. I agree and won't buy anything "pink" as a result.
The Secret and all the other Think Positive, Use the Universe and Magnetism to Attract, and the Name It Claim It people out there are really messing up the minds of a generation or two. It is insidious and has crept into almost every aspect of American life. It is frightening.
If you are tired of the Blame The Victim mentality of this nation, here is a book that at least explains the source of that way of thinking. Because, you see, if anything bad happens to you, it is because YOU attracted it to yourself by considering it, by not thinking positively enough, or by allowing it to happen to yourself -- according to the prevailing thought. Lost your job? Lost your home to foreclosure? Got sick? Yep, Positive Thinking will tell you it is all your own fault. Barbara Ehrenreich tells you that is all bunk! And I believe her.
8 of 8 people found this review helpful
By Alyssa on 10-22-09
I was skeptical when I heard about this book since I know first hand what stress can do to the body. However, this book isn't an argument for pessimism so much as it's a call to action in the fight against the pervasive passivity that's been seeping into our culture. The "positive attitude" rhetoric that I'm constantly confronted with at school and work has been driving me nuts for years, and now hearing someone point out all its flaws provided me with a feeling of relief and (go figure) hope.
12 of 13 people found this review helpful