• by Malcolm Gladwell
  • Narrated by Malcolm Gladwell
  • 7 hrs and 48 mins
  • Unabridged Audiobook

Publisher's Summary

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments, and particular rules and principles. This audiobook shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices, and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink could fundamentally transform our relationships - the way we consume, create and communicate, how we run our businesses, and even our societies. You'll never think about thinking in the same way again.


What the Critics Say

"Brilliant." (Observer)
"Astonishing." (Daily Mail)
"Compelling." (Evening Standard)


Title Not For Sale In This Country

Audible does not currently have the rights to sell this title in your country.

Please consider another book.

Continue Browsing

See More Like This

Customer Reviews

Most Helpful

Good but flawed

This is the third Malcolm Gladwell book I have listened to (or read), and like the other two, it is really interesting, but just a little bit unconvincing in parts. He is a brilliant storyteller, drawing you in with interesting anecdotes about a man who can pick winning horses by observing their body language and a rogue soldier who outwits the entire US army in a war game scenario. But towards the end of the book his argument loses its way.

As the book progresses he gradually builds a convincing theory about how our minds are adept at making accurate instantaneous judgements and how, in many cases, the more information we are given the less likely we are to judge well.

But then he starts to make some slightly dubious claims and even to contradict himself somewhat. He tells the story of 4 policemen who kill an African American in a bad neighbourhood at night because they think he has a gun. He says that the stress of the situation gives them ‘temporary autism’ which robs them of their normal powers to make ‘blink’ judgements. But you just don’t need this theory to explain why they misjudged the situation. It was dark, and the inability of the men to detect the innocence and terror on the victim’s face could be explained by this alone.

Later on he describes another policeman, who had received training in controlling this kind of panic reaction in dangerous and stressful situations, and because of this training, when faced with an armed youngster, he waited a little longer and gathered more information and decided not to shoot. But this contradicts the main idea of the book, which is that we make better decisions when we allow our intuition to do it in a blink.

So, by the end of the book, you have been entertained and have also been persuaded that humans often make better judgements when they ‘thin slice’, i.e. they make quick unconscious decisions based on very limited information. But, in my opinion, he tries to over-elaborate his theory in the later chapters, and I felt myself disagreeing with him, which spoilt the book a bit.
Read full review

- Mark


Very perceptive book and a good sequel to Tipping Point. I am currently on my second way through it and enjoy the open approach that has been taken.
Read full review

- Peter

Book Details

  • Release Date: 11-21-2006
  • Publisher: Hachette Audio UK