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Publisher's Summary

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments, and particular rules and principles. This audiobook shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices, and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink could fundamentally transform our relationships - the way we consume, create and communicate, how we run our businesses, and even our societies. You'll never think about thinking in the same way again.
©2005 Malcolm Gladwell; (P)2005 Hachette Audio
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Critic Reviews

"Brilliant." (Observer)
"Astonishing." (Daily Mail)
"Compelling." (Evening Standard)
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Customer Reviews

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By Mark on 02-14-13

Good but flawed

This is the third Malcolm Gladwell book I have listened to (or read), and like the other two, it is really interesting, but just a little bit unconvincing in parts. He is a brilliant storyteller, drawing you in with interesting anecdotes about a man who can pick winning horses by observing their body language and a rogue soldier who outwits the entire US army in a war game scenario. But towards the end of the book his argument loses its way.

As the book progresses he gradually builds a convincing theory about how our minds are adept at making accurate instantaneous judgements and how, in many cases, the more information we are given the less likely we are to judge well.

But then he starts to make some slightly dubious claims and even to contradict himself somewhat. He tells the story of 4 policemen who kill an African American in a bad neighbourhood at night because they think he has a gun. He says that the stress of the situation gives them ‘temporary autism’ which robs them of their normal powers to make ‘blink’ judgements. But you just don’t need this theory to explain why they misjudged the situation. It was dark, and the inability of the men to detect the innocence and terror on the victim’s face could be explained by this alone.

Later on he describes another policeman, who had received training in controlling this kind of panic reaction in dangerous and stressful situations, and because of this training, when faced with an armed youngster, he waited a little longer and gathered more information and decided not to shoot. But this contradicts the main idea of the book, which is that we make better decisions when we allow our intuition to do it in a blink.

So, by the end of the book, you have been entertained and have also been persuaded that humans often make better judgements when they ‘thin slice’, i.e. they make quick unconscious decisions based on very limited information. But, in my opinion, he tries to over-elaborate his theory in the later chapters, and I felt myself disagreeing with him, which spoilt the book a bit.

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7 of 7 people found this review helpful


By Peter on 02-07-07

Blink

Very perceptive book and a good sequel to Tipping Point. I am currently on my second way through it and enjoy the open approach that has been taken.

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6 of 7 people found this review helpful

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By L on 12-12-12

Very Average...

Blink is a very successful book which covers the subject of intuition. I expected great things from this and the audiobook got off to a flying start with Gladwell's playful and confident reading style. I kept expecting the audiobook to then ramp up past what was fast becoming a very long-winded introduction...except it wasn't and by now I was onto the third chapter. Whilst providing some interesting examples, this book does little else than state the obvious...again and again and again....it feels like a lot of newspaper clippings all pulled together (which some say is exactly what it is). For such a successful book I had such high expectations and for the most part this book failed to deliver...I found myself becoming increasingly bored.

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6 of 6 people found this review helpful


By Ewan D. on 02-16-07

Not quite what I expected

Enjoyed lisening to the various stories but kept hearing myself say - and your point is?

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10 of 11 people found this review helpful

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By Mark Lim on 03-06-17

Insightful, could be more useful though

Liked it, but be good if we can learn and action rather than just be intrigued and then not know how to utilize the insights to improve

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1 of 1 people found this review helpful


By Jeffrey Rufino on 11-06-16

I liked it. muscle memory

we all have that certain thing that we do by our muscle memory. this book explains this perfectly

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1 of 1 people found this review helpful

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