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Publisher's Summary

I know my own mind.
I am able to assess others in a fair and accurate way.
These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality.
Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases. Writing with simplicity and verve, Banaji and Greenwald question the extent to which our perceptions of social groups - without our awareness or conscious control - shape our likes and dislikes and our judgments about people’s character, abilities, and potential.
In Blindspot, the authors reveal hidden biases based on their experience with the Implicit Association Test, a method that has revolutionized the way scientists learn about the human mind and that gives us a glimpse into what lies within the metaphoric blindspot.
The title’s "good people" are those of us who strive to align our behavior with our intentions. The aim of Blindspot is to explain the science in plain enough language to help well-intentioned people achieve that alignment. By gaining awareness, we can adapt beliefs and behavior and "outsmart the machine" in our heads so we can be fairer to those around us. Venturing into this book is an invitation to understand our own minds.
Brilliant, authoritative, and utterly accessible, Blindspot is a book that will challenge and change listeners for years to come.
©2013 Mahzarin R. Banaji and Anthony G. Greenwald (P)2014 Audible, Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Dania Frank on 01-29-15

A compelling read.

This is a great book. It's well written with compelling examples. I would recommend it for anyone searching for an easily accessible way to discuss implicit bias. For some it will be eye-opening. For others who already have some experience with these issues, the book is a good summary of the research literature.

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4 of 4 people found this review helpful

5 out of 5 stars
By TJ on 09-22-16

Vital reading

Blindspot is a comprehensive survey of social science research on implicit bias, racism, and discrimination in the U.S. While it is written for white people to gently and convincingly teach them about the impact of racism, that is an important project, and anyone could use this book, especially for its coverage of the implicit psychological roots of bias.

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3 of 3 people found this review helpful

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