• Behavioral Economcs

  • Politics, Law & Business
  • By: iMinds
  • Narrated by: Ellouise Rothwell
  • Length: 7 mins
  • Unabridged Audiobook
  • Release date: 09-14-09
  • Language: English
  • Publisher: iMinds
  • 3.5 out of 5 stars 3.7 (12 ratings)

Regular price: $0.99

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Editorial Reviews

Behavioral economics is a recent concept in the business world that looks at how non-rational aspects of the human condition influence an individual's economic decisions. In behavioral economics, social and emotional factors play an integral role, and its combination of psychology, sociology, and economic theory makes it a useful asset for businesses and politicians. iMinds gives a quick yet thorough outline of the basic principles of behavioral economics, and Elouise Rothwell turns a potentially dry subject into a compelling thesis, using insistent and confident intonation to build a strong argument for its importance.
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Publisher's Summary

Learn about Behavioral Economics with iMinds insightful audio knowledge series.According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to buy something, the rational consumer will evaluate all the possible alternatives before making a purchase, having already conducted research on the state of the market. They would not buy something on the spur of the moment, or on the recommendation of a friend. Nor would a rational consumer be unduly influenced by advertising or a brand name in making purchasing decisions. This explanation of human behavior is known as the rational agent model. Sound realistic?
While the rational agent model is useful for some economic analysis, such as when we examine the economy as a whole, it clearly does not correspond to how human beings behave in the real world. Traditional (or neoclassical) economics, which relies on this model, simply cannot explain why people sometimes make decisions that are not strictly in their own best interests.
Perfect to listen to while commuting, exercising, shopping or cleaning the house.. iMinds brings knowledge to your MP3 with 8 minute information segments to whet your mental appetite and broaden your mind.
iMinds offers 12 main categories; become a Generalist by increasing your knowledge of Business, Politics, People, History, Pop Culture, Mystery, Crime, Culture, Religion, Concepts, Science and Sport. Clean and concise, crisp and engaging, discover what you never knew you were missing.
iMinds is the knowledge solution for the information age cutting through the white noise to give you quick, accurate knowledge .. Perfect your dinner party conversation, impress your boss - an excellent way to discover topics of interest for the future.
©2009 iMinds Pty Ltd (P)2009 iMinds Pty Ltd
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Critic Reviews

"I'm learning all sorts of stuff about stuff I didn't even know I didn't know. And it sticks. In a nutshell: wonderful." (Jonathon Margolis, Financial Times)
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Customer Reviews

Most Helpful
1 out of 5 stars
By william on 05-02-16

At $0.69 I paid way too much.

Sounds like this was recorded in 1953 in a basement somewhere in Boise. This is seven minutes of my life I will never get back. I have no idea of the reliability of the information herein. The moment the recording started my focus on the material was gone. I wonder what behavioral economics might say about the ease I have written off, this albeit small, investment.

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1 out of 5 stars
By Charles on 05-31-11

Don't waste your credits

If you read the summary you have read half the book. I didn’t realize it was only 7 minutes long. A total rip off.

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